As a creative director and veteran brand strategist, I've built my career on carefully crafting authentic brands based on a process of discovery, leadership, sound strategy and creative collaboration. Brands with souls, relevant messaging and compelling stories reflect the very passion of the visionaries and entrepreneurs who brought them into being.
As a creative director, I have 10 years of agency experience in recruiting, training, nurturing, and leading creative teams in the development of award-winning work across the following industries:
- Light Manufacturing
As a veteran brand strategist, I strongly believe that brands are all encompassing business assets that live at the very top echelons of an organization. They plumb the depth, span the breadth, and permeate every departmental nook and delivery cranny. They're organic, complex, and ultimately help drive every initiative. When well crafted and positioned, they ensure key messages are visible, promises are real, and values are clearly understood at all times.
A "Hoosier" at heart, I grew up in the Big Ten college town of Lafayette/West Lafayette, Indiana — the home of Purdue University — where I also earned my B.A. in Advertising Communications.
My wife, Abigail, and I have been married for almost 14 years, and we have a daughter, Parker, age 9. Abby is currently an assistant professor in the College of Agricultural and Environmental Sciences at the University of Georgia. Consequently, our family is relatively new to Athens, Georgia.
Fast, Fun Facts:
- Pets - I have a menagerie of pets, including a Boxer, two tiger kitties, and a Chinese Water Dragon.
- Hobbies - I love music. Some might even call me a "connoisseur." I collect it, memorize it, research it for its history and pop-culture significance, and even host listening parties with like-minded friends. That said, my favorite style is late 70's and 80's hard rock and heavy metal with my favorite band being Blue Öyster Cult.
- Passions - While some may steer away from religion, politics and philosophy in conversation and debate. I love it. There is always an opportunity to learn and be refined through multiple viewpoints. I play a decent devil's advocate, too. Oh, yeah ... and I'm pretty passionate about beer (preferably German).