da Vinci® Surgical System Campaign
Franciscan St. Elizabeth Health
Below is a very targeted service line campaign I lead to position Franciscan St. Elizabeth Health as the area's leader in da Vinci minimally invasive robotic surgery. Although they were region's first to bring this minimally invasive surgery technology to the community, IU Health, a local competing hospital, began aggressively promoting da Vinci robotic surgery when they added it approximately three years later.
Although the creative focuses predominantly on the end-user benefits of a minimally invasive procedure, the messaging highlights notions like the area's first, most surgeries performed, most experienced team, and diversity in procedures offered, etc.
My creative team at the time included the following talented individuals:
- Bob Dearing - Account Executive/President
- Kate Smith - Art Director
- Nick Rogers - Copy/Content Development
- Will Cabral - Video Director
- Broadcast Television